Who the players are: shipper, broker, carrier, driver, dispatcher. How freight goes from dock to dock. Where delays, risk, and leverage live. Why some players make money and others don’t

Who pays who and when. Gross vs net in trucking and brokerage. Cost-per-mile explained simply. Why revenue ≠ profit in trucking. Where beginners get trapped.

Introduces the daily reality of dispatching. Students learn how dispatchers operate, how load boards work, and how to read and understand freight documentation.

Moves dispatching from movement-based to profit-based decision making. Students learn how to evaluate loads for yield, eliminate deadhead, and protect margins.

Provides a clear understanding of how freight markets behave. Students learn why rates fluctuate, how seasonality affects pricing, and how to read market conditions without panic.

Teaches negotiation as a skill, not a gamble. Students learn how to protect margins, apply leverage, and walk away when deals don’t make sense.

Clarifies the legal and operational differences between dispatching, brokerage, and agency models so students choose the right path intentionally.

Introduces the operational and legal foundation of freight brokerage. Students learn licensing requirements, contracts, and carrier relationships.

Teaches how to identify, approach, and secure direct shipper relationships without racing to the bottom on price.

Focuses on building reliable capacity through strong carrier relationships. Students learn vetting, onboarding, and long-term management systems.

Explains driver psychology, motivations, and attrition so recruiting is built on reality, not assumptions.

Teaches scalable recruiting systems that fill seats without chaos or churn.

Builds the internal systems required to scale logistics operations without breaking.

Ensures audit readiness and regulatory compliance for long-term survivability.

Hands-on application of all skills in real operational environments. Students shadow active fleets, make decisions, and resolve real problems.